Entrepreneur · Engineer · Columbia MBA '27
Building apps for the things you're into.
I'm Adit. I'm building Palate, a studio making apps for drinks, nights out and whatever comes next. Before that I led front-end teams at TikTok and built the design system behind BlackRock's $9T platform.
- 30k+merchants onboarded through features I launched at TikTok
- $13M+incremental revenue from those launches
- 0 → 10engineers on the front-end team I founded and scaled
- ~$20Mreal estate portfolio I oversee as COO
What I'm building
Small apps for the things people care about.
The studio
Palate
Apps for the things you're into. Drinks, music, and more on the way. Everything below ships from here.

Glug
Learns your taste from the wines you log and helps you find the bottle you're most likely to like on any wine list.
glug-wine.com →
Pour Decisions
Log what you're drinking, rate it, and see what your friends are into. Whiskey, wine, cocktails, beer. All of it.
View on the App Store →
Composer
A night out in New York City, planned for you in under a minute.
composer.onpalate.com →Background
From big platforms to building my own.
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2025 – Present
Columbia Business School
MBA, May 2027
Member: Venture Capital Club, Columbia Entrepreneurs Organization, Health and Wellness Club, Innovation and Design, Consortium, Tennis Club, Wine Society, Gourmet Club.
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2024 – Present
Arya Business Investments
Chief Operating Officer 2024 – Present
Run operations for a ~$20M portfolio with pricing, vendor and technology systems.
Highlights
- Develop a dynamic pricing model incorporating local market comps, boosting rental income margins by ~12% YoY.
- Negotiate contracts with service providers, reducing maintenance costs by 15% while reducing turnaround time on repairs.
- Oversee portfolio of ~$20M in assets, implementing technology-driven management systems to streamline operations.
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2021 – 2023
ByteDance, TikTok
Global Marketing Team Front End Lead 2022 – 2023
Founded the North America Marketing Ads Ecosystem front-end team and launched merchant onboarding that drove $13M+ in incremental revenue.
Senior Front End Engineer 2021 – 2022
Built e-commerce advertising tools and developer platforms for creators and merchants.
Highlights
- Founded and scaled North America Marketing Ads Ecosystem front-end team from 0 to 10 engineers, delivering scalable tools enhancing partner and advertiser experience globally.
- Spearheaded launch of new merchant onboarding features, driving adoption by 30k+ merchants and generating $13M+ incremental revenue with top partners including Salesforce, Square, PrestaShop, and BigCommerce.
- Designed and built e-commerce advertising tools (TikTok Shop, Business Plugin), enabling thousands of content creators to monetize more efficiently through one-click workflows.
- Increased ad revenue by creating developer-facing platforms (Developer Portal, Partner Portal, Ads Manager), directly boosting advertiser self-serve adoption with over 14 merchant platforms.
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2018 – 2021
BlackRock
User Experience Engineer 2020 – 2021
Built the Aladdin Design System, which sped up developer efficiency by 30% across BlackRock's $9T platform.
Analyst 2018 – 2020
Designed and launched the first mobile app for Aladdin, rolled out firm-wide within 6 months.
Highlights
- Built Aladdin Design System, standardizing design language across BlackRock's $9T platform; accelerated developer efficiency by 30% (streamlining front end development pipeline) and unified client experience.
- Directed cross-functional team of engineers, PMs, and designers to launch Aladdin Design System Demo Site, driving rapid adoption across internal teams.
- Designed and launched first mobile app for Aladdin software, delivering portfolio analytics to institutional clients on-the-go; app rolled out firm-wide within 6 months.
- Championed mobile initiative leading development of five mobile apps to extend existing web applications to mobile.
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2014 – 2018
Cornell University
BS, Computer Science. Minor: Business and Game Design.
Honors: Cornell Dean's List.
Leadership: Intel Cornell Cup Project Team Technical Lead; Member, Association of Computer Science Undergraduates.
Beyond work
Tools, languages and what I do for fun.
Technical
- React
- Angular
- TypeScript
- Python
- StencilJS
- HTML
- CSS
- JavaScript
- Java
- C#
Interests
- IronMan Triathlons
- Piano and Guitar
- Esports Gaming (Cloud9 fan)
Languages
Spanish
Volunteer work
AMIGA Houston, Institute of Hispanic Culture of Houston (scholarship fundraising, mentorship)
Contact
Let's build something.
The best way to reach me is on LinkedIn.